What is your content mix – images from your own site vs. We might just have to try it again as there are so many more people on Pinterest today. I think Pinterest wasn't big enough in the digital photography community at the time. While it brought us about 3,000 new friends on Pinterest, it wasn't as successful as we'd hoped it would be. We've run just one giveaway contest a couple years ago. Have contests and giveaways helped grow the channel or drive sales? Describe a successful campaign. We're fortunate to have a private community of almost 30K photographers who provide us with incredible ideas to better meet their needs. Any time you can create a blog post, video or resource that will save people time, it's going to get traffic. Free resources are a fantastic way to start any relationship with your client.
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How do you engage with your Pinterest audience?īesides our "Pin It" reminders in our Facebook posts, we also love to provide our community with free resources. Let's face it, everyone is busy, so giving an option for them to pin it for later helps them and it helps us. We've received so many thankful comments from our community for including that option. I attribute a lot of our growth on Pinterest to this link. We've also included a "Pin It" option to each of our posts on Facebook. Oftentimes, I'll just go through each of my pages or products and pin them myself. This is such a valuable tool to have for any growing business. We do have "Pin it" buttons on each of our products within our store. How do you optimize your original content for Pinterest? Do you consider Pinnable content when creating/sourcing images for your blog or product pages? Pinterest has been an amazing place to grow and expand our community. Being photographers, our market is all about showcasing captivating images. We knew Pinterest would be a valuable asset to our business, but never knew to what extent. This is huge for us! Honestly, Pinterest has moved to the very top for referrals, even surpassing Facebook. Currently, Pinterest brings in about 10% of our sales. Pinterest has been such an exciting new avenue for us. What percentage of your sales come from Pinterest? Why did you decide to focus on Pinterest as a marketing channel for your business? We see it as an opportunity to encourage more entrepreneurs to live out their dreams. This has always been and continues to be why we love to serve our community. My hope was that others could now invest more time into their families or loved ones. My goal was to save other photographers time. It was in 2010 when I first launched Pretty Presets. Instead of editing a wedding in two weeks, it was only 5 days. This is when I began creating "presets". Presets are pre-made alterations to lighting and coloring. I needed to find a way to become more efficient. The work from my photography sessions started piling up.
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